Verguenza ajena

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Verguenza Ajena (pronounced ver-gwen-tha-a-a-hay-na).
From the Spanish ‘other person’ and ‘shame’. When someone realises they’ve made a mistake they blush and we take it as a kind of apology. The most intense verguenza ajena is therefore reserved for the thick skinned and the self important. They don’t seem to feel the shame they ought to – so we supply it by the bucketload on their behalf.
From The Guardian\Saturday 12th September – The Book of Human Emotion: An Encyclopaedia of Feeling from Anger to Wanderlust by Tiffany Watt-Smith.

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